SRV Summer Poker Run 2025

SRV Summer Poker Run 2025

Join us this July in a fun-filled, month-long competition across the Sugar River Valley region for a chance to win prizes including a grand prize of $1,000 CASH MONEY! Engage with local businesses, explore the region’s natural beauty, and create lasting memories as you compete to collect the best Poker Hand for a chance to win. We can't wait to see you at the 2025 Sugar River Valley Poker Run!

Seven Acre Dairy

1. Seven Acre Dairy

Nestled on the banks of the Sugar River in Paoli, Wisconsin and listed on the National Register of Historic Places, Seven Acre Dairy Company is a lovingly restored dairy factory reimagined as a one-of-a-kind place to dine, stay, and celebrate! Head over to Dairy Cafe to find your poker card here, available with or without purchase (just ask!).

The Mill Paoli

2. The Mill Paoli

Located in the quaint river town of Paoli, Wisconsin, the historic stone Mill is home to a collection of boutiques, artisan food makers, beverage purveyors, and hospitality providers in an idyllic park setting. Both My Tipsy Gypsy and The Lazy Squirrel will have poker cards for you, available with or without purchase (just ask!).

Sugar River Outfitters

3. Sugar River Outfitters

Sugar River Outfitters is an outfitting service along the upper Sugar River, offering canoe and kayak day trips. They also offer hourly rentals at the Belleville Community Park, plus water and land based group events and planning. There will be a posted poker card here for you to take a photo of to include in your 5-card poker hand later!

Paoli Road Mercantile

4. Paoli Road Mercantile

Paoli Road Mercantile is an art gallery with just a tiny hint of a general store. You’ll find a curated collection of handcrafted jewelry, paintings, ceramics, prints, and more by over 75 local and national artists & makers here. Poker cards available with or without purchase (just ask!).

Lily's Mercantile & Makery

5. Lily's Mercantile & Makery

Pay a visit to this adorable mother, daughter shop featuring home decor, artwork, vintage, accessories, and gifts. Poker cards are available with or without purchase (just ask!).

Lake Louie Brewing

6. Lake Louie Brewing

Lake Louie Brewing, a lively brewery featuring locally-made craft beers & tours, also hosts seasonal events in their backyard next to a pond. Poker cards available with or without purchase (just ask!).

Hometown Junction Park on the Military Ridge Trail

7. Hometown Junction Park on the Military Ridge Trail

Hometown Junction is located in downtown Verona along the Military Ridge State Trail, at the intersection of Railroad Street and South Main Street. Facilities include a shelter with picnic tables, restrooms, a drinking fountain and off-street parking. The location and resultant character of Hometown Junction with the traditional depot styled shelter, lighting, flags and masonry makes the park a Verona focal point. There will be a large poker card posted here (check the bulletin board in the shelter) for you to take a photo of to include in your 5-card poker hand submission later.

Art House 360 Mural

8. Art House 360 Mural

Check out the new mural by Audifax at ART House 360 in Verona! Known for her bold, expressive style and deep storytelling, Audifax has brought a vibrant new masterpiece to the heart of the community. Take a closer look at the inspiration behind the mural, the artistic process, and the impact it brings to ART House 360. Look for the posted poker card on the building just below the mural "Imagination" - take a photo to include in your 5-card poker hand submission later!

Kismet / Gardenwall Bookshop

9. Kismet / Gardenwall Bookshop

Kismet Books (soon to be renamed Gardenwall) is an incredible independent bookshop and art house in Verona, WI. Poker cards are available with or without purchase (just ask!).

Alice Good Specialty Coffee

10. Alice Good Specialty Coffee

Discover the magic of starting a great day with the perfect cup of coffee! Alice Good specializes in Colombian coffee with a strong social and environmental approach. Pay them a visit and grab your next poker card, available with or without purchase (just ask!).

Cave of the Mounds

11. Cave of the Mounds

Discovered in 1939, with rooms up to two stories tall and some of the oldest cave formations in the Midwest, Cave of the Mounds has a little something for everyone. Come experience the vibrant colors and alien shapes of the underground. Poker cards are available at the ticket counter with or without purchase (just ask!).

Tyrol Basin

12. Tyrol Basin

Tyrol Basin has been welcoming families to their slopes since 1958, but they can accommodate you in EVERY SEASON! During the summer, they have a disk golf course, scenic chairlift rides, beach volleyball courts, and an archery course. To find the posted poker card, head to the frisbee golf self-pay Dropbox in front of the ticket office. The poker card will be posted for you to take a photo of to include in your 5-card poker hand later on!

Open House Imports

13. Open House Imports

Open House Imports has been providing Scandinavian gifts since 1966. Located in Mount Horeb, Wisconsin, the Troll Capital of the World!

Their gift selections from Denmark, Finland, Iceland, Norway and Sweden are both ethnically and tastefully unique. Stop in and collect a poker card, with or without purchase (just ask!).

Bike Trail Depot

14. Bike Trail Depot

This historic train depot is an interesting stop to see along the Military Ridge Bike Trail. A poker card will be posted outside for you to take a photo of to include in your 5-card Poker Hand later on!

Mount Horeb Welcome Center

15. Mount Horeb Welcome Center

The Mount Horeb Chamber of Commerce building doubles as a Welcome Center for the region. Stop by to learn more about the town, ask questions, and browse souvenirs! A poker card will be posted at this location for you to take a photo of to include in your 5-card poker hand later on.

New Glarus Brewing Co

16. New Glarus Brewing Co

Welcome to Wisconsin's hometown brewery (New Glarus Brewing Co) nestled on the outskirts of New Glarus, Wisconsin. Their philosophy is based on individuality, cooperation, and the employment of 100% natural ingredients to produce world-class, handcrafted beers for our friends in Wisconsin. Cheers! Poker cards are available with or without purchase (just ask!).

Bailey's Run

17. Bailey's Run

Welcome to Bailey’s Run), where the motto is “Where Wine Goes to Have Fun!”

Nestled in the scenic rolling hills of New Glarus, they are open 7 days a week, year-round. They feature live music every weekend and when you pair that with amazing hand-crafted Wisconsin wines and Neapolitan-style pizza, you definitely have the perfect pairing! Poker cards are available with or without purchase (just ask!).

Rusty Raven

18. Rusty Raven

Rusty Raven is a purveyor of creatively-crafted, premium goods. They're about the unique, the unusual, the different, the hand-crafted, the custom-made. They're a small business that supports small businesses. Everyone is welcome and their beer is always cold. Poker cards are available with or without purchase (just ask)!

Visitor Chalet

19. Visitor Chalet

Nestled in the trees and flowers right next to Brenda’s Blumenladen lies the Visitor Chalet. Always open and available to everyone, this small chalet once operated as a Visitor Center where you would be greeted with a “Grüezi!” by employees wearing their Swiss garments. Stop in and grab a Visitor Guide! A poker card will be posted for you to take a photo of to include in your 5-card poker hand later.

The Depot / Trailhead / Visitor Center

20. The Depot / Trailhead / Visitor Center

Built in 1887 by the Chicago, Milwaukee & St. Paul Railroad and ran as a train station until 1972, the Depot and railroad were repurposed and now serves as the New Glarus Chamber of Commerce and Visitor Center. It also functions as the trailhead for the Sugar River State Trail. It is also listed on the National Register of Historic Places. Come on in to find out more about what's happening in town! A poker card will be posted for you to take a photo of to include in your 5-card poker hand later.

Sugar River Valley